10,608 new restaurants opened in 2023, which is 5.7% more than in 2022
That said, if the execution part is not on point, your restaurant will close within a year with so much competition around.
A lot of time and effort was made to create the right content for your digital menu boards , the ultimate test is to execute it right.
Here’s the deal: without proper planning and follow-through, you might not fully capitalize on the awesome benefits of restaurant menu boards.
So, in this blog post, we’re going to break it all down for you.
We’ll walk you through the steps and key things you need to pay attention to execute your digital display menu strategy like a pro.
Think of it as your roadmap to success in the restaurant digital signage world. We want to make sure you’re not just throwing stuff up on the TV screen and hoping for the best.
Nope, we’re aiming for precision here.
From scheduling content updates to considering the layout and design, we’ll cover everything you need to know to make sure your electronic menu boards are working for you, not against you.
8 Key Considerations for Setting Up Digital Menu Boards in a Restaurant
1. Deciding your opening date
Deciding on the opening date plays a crucial role in the success of digital menu boards at your restaurant.
A well-timed launch can create anticipation and excitement among patrons. It allows you to plan effectively, ensuring that your digital menu boards are installed, tested, and optimized before the grand opening.
This ensures a smooth and seamless customer experience from day one.
Try to keep your opening date on a weekend so more people can join in and check out your food.
2. Choose the right hardware
First, consider your specific needs. Determine factors such as screen size, screen resolution, and desired features.
Take note of the space between the counter and the TV screens. Depending on the space, you need to decide on the size of the TV screens you need.
If you are around 6-8 feet, we recommend going for size 50″ and if it’s more than that then go for 55″ or higher but again it depends on space and distance.
Then explore the available options. Compare features, prices and customer reviews to find the best.
Ensure compatibility between the hardware and software solutions you plan to use. Choose a reputable brand that offers quality and reliability, as well as excellent customer support and warranty options.
3. Decide on the number of TV screens you need
Consider your location and purpose when deciding how many TV screens you need.
Measure the size and position of the area to determine the best placement for the display.
The number of TV screens that you will need will also depend on the length of your menu. If you have a very exhaustive menu list, you will need 3 TVs or more.
If you serve a different menu based on times of the day, you can schedule your menu within limited screens and make the right use of the space.
Make sure you consider customer experience and traffic. Consider how many screens you need to effectively display your content and message. Prioritize quality over quantity to get the best outcome.
4. Consider placement and visibility
When it comes to taking into consideration the placement and visibility of the hardware for your digital menu boards, make sure to take care of the below points:
Position boards at eye level for maximum visibility.
Keep screens away from direct sunlight and glare sources.
Choose suitable mounting options like wall, ceiling, or freestanding mounts.
Ensure easy access for maintenance and updates.
Pick locations with convenient power and connectivity access.
By considering these factors, you ensure full visibility of your digital menu boards.
With these factors carefully considered, you can make sure that your digital menu boards gather full visibility.
5. Test out different menu layouts
In crafting a digital menu board strategy, experimentation with various menu layouts is crucial. Try different arrangements to optimize customer engagement and sales.
Rotate featured items to keep the menu fresh and enticing. Utilize clear, easy-to-read fonts for enhanced readability.
Highlight specials or promotions prominently to capture attention. Incorporate vivid images to stimulate appetite and drive impulse purchases.
Keep the layout organized and intuitive, guiding customers smoothly through menu sections. Monitor customer response and adjust layouts accordingly for maximum impact.
6. Train your staff to efficiently manage menu updates
More than $2,000 is spent by 78% of restaurants on training a new employee.
In executing a successful strategy for digital menu boards, it’s essential to train your staff to efficiently manage menu updates.
Ensure they are proficient in navigating the menu management system. Teach them how to quickly upload new items, adjust prices, or remove sold-out items.
Emphasize the importance of accuracy and timeliness in updating the menu content. Provide clear guidelines on how to maintain consistency in formatting and branding across all updates.
7. Schedule and plan your content well in advance
To execute a successful strategy for digital menu boards, it’s crucial to schedule and plan your content well in advance.
Create a content calendar outlining what will be displayed and when. Coordinate with marketing campaigns and seasonal promotions to ensure alignment.
Allocate specific time slots for different menu sections or promotions to optimize visibility and sales impact during rush hours. This might apply differently for each restaurant depending on the location and the demographics.
Schedule content using our advance content scheduler within your digital signage software to automate content changes according to your plan. Regularly review and adjust the content schedule based on performance data and customer feedback.
By planning, you can maintain consistency, avoid last-minute rushes, and ensure that your digital menu boards are always showcasing the most relevant and engaging content to your customers.
8. Keep updating your menu as per customer feedback
Updating your menu regularly based on customer feedback is crucial for staying relevant and meeting your customers’ changing needs.
When you actively listen to your customers, you show that you’re committed to their satisfaction and loyalty.
Locally sourced ingredients are mostly preferred. In 2024, 42% of restaurants intend to incorporate more locally sourced ingredients into their menus.
Adding new dishes, adjusting prices, or improving the presentation keeps your menu fresh and appealing.
Strategically adjusting menu prices is vital to counter inflation and maintain financial stability. However, it’s equally important that customers find a balance where dining remains affordable.
Conclusion:
In conclusion, effective planning is key to minimizing delays and avoiding setbacks in your operations.
By anticipating potential errors and staying ahead of them, you can ensure smoother processes and better outcomes.
Additionally, staying updated with your customers’ preferences and favorites through regular menu board updates enhances customer satisfaction and keeps your business competitive in the market.
If you are on the lookout for a digital menu board solution that will ease out your menu management process, DotSignage can help.
Sign up for our 7-day free trial or drop us a quick line at info@dotsignage.com
