Case Study | New York Digital display

What led to the need for digital menu boards at the Bagel Market?

"The location of Bagel market are huge stores and they have a variety of items in their menu. They needed at least 4-5 screens at each location to accommodate their menu in a way that it can be easily viewed and ordered from it."

They offer a lot of customization options in Bagels and sandwiches. With paper menus, it used to get difficult for customers to place orders quickly. With digital menu boards, they could decide their order well in advance while standing on the queue. This worked out well at both ends.

Bagel Market has observed quicker orders and customers willing to try variety of options due to the way their menu is displayed. This has led to a better customer experience which is key to getting loyal brand customers.

How did DotSignage come into picture?

Bagel Market is employing around 12 digital menu boards at this point, all of them using DotSignage to manage the menu updates, images or anything on the screen for that matter.Right from using our menu board template editor, playlist to advanced scheduler, they have put every offering of DotSignage to good use.The fully customizable bagels and sandwiches that Bagel Market offers needed a menu board representation that made it easy for the customers to navigate their choices while placing orders. Our digital menu board solution accompanied with a client-specific created menu design enabled it to serve their customers quickly and properly.