Visual modes of communication are quicker to register on the viewer’s mind compared to any other ones. With mental health of much more importance these days, especially after the pandemic, it is equally important to set the right ways to communicate to register the message.
We feel the age of digital signage has come! They are said to bring about an increase of 17% customer engagement! Plus, they literally make your life a lot easier.
While they can be easily put to a productive use in any industry, today we are picking up how fitness centres can benefit from them.
If you want to run a successful marketing campaign for your fitness centre, you can expect an daily sales by 30% in your business, if you use digital signage.
How to use Digital Signage in Fitness Centers?
1. Schedule fitness videos
If you are running training sessions, you can schedule a variety of videos that can aid in better training and delivery of the session. Often, while delivering a session, the person who is speaking needs to demonstrate the fitness regime as well.
If there are properly timed and scheduled sessions, you can pay more attention to each client and help them achieve their fitness goals personally.
Signages are said to increase customer satisfaction by 21%.
Since gym digital signage offer you the ability to change the content as and when needed, you can plan an entire weekly scheduler and keep updating it week by week as per your planned sessions in the calendar.
2. Run offers and promotions
According to a recent study, 90% of the buyers find marketing videos helpful in making their purchase decisions.
Gym memberships are never easy on pockets. If someone is looking to kickstart their fitness journey, they might have a concern of high gym subscriptions blocking their way.
Luckily, lots of fitness centres run a variety of membership promotions and offers that could get them started and that helps to increase gym membership sales for the fitness centres.
With canvas template editor you can easily create such offers and grab attention. With event based schedulers that many software’s offer, you can pick up any day to run these offers and get your regular content playing the next day.
3. Highlight what is unique
DotSignage offer a visual appeal and that is one the most important predominant trait that acts as their selling point.
That said, they are a great way to build your brand. You can share your brand story via signages and get people to know more about your centre.
76% of customers in the US decide to enter a store because its digital signage appeals to them.
You can highlight personal journeys of your customers so more and more people can connect to it. By stating from where they started their fitness journey, their goals, duration and the process, you can get a lot of others pumped up for the same.
It is important to connect with your target audience in a way that they do not feel alone in their journey to their goals. By putting digital signages as a mode to communicate how you can help in this makes it easy to connect with them.
4. Show training sessions
If you wish to fill up those few memberships for specially arranged sessions, digital signages could be a very good way to get to it.
Get designing a good looking template for this and schedule it per the time and day as you need. This process takes just a few minutes but it could help you in getting more people to join your fitness centre thus increasing your bookings eventually.
If you are running free training sessions, a lot of people would want to give it a try. Often they don’t even know about such a session which is a good opportunity lost for both you and them.
Digital signage are hard to miss and they can be put to a good use by highlighting such free sessions.
5. Partner with other fitness service
There are many brands that are coming up with organic and healthy options to make radical and uplifting changes in the daily lifestyle. As much as exercise, gym and yoga are important, so is a healthy diet.
Your fitness centre is a great place to introduce everyone to such products. Likewise, the stores that offer these products are a great place to market your centre.
With this mutual cross marketing, you can bring a tremendous increase in your sales and also offer your target customers much more than what they are expecting.
Around 52% of the marketers worldwide believe that digital solutions are one of their strategic focal points to grab more business.
With a dedicated space assigned to the same on your signage, you will open doors to more customers, more memberships and improved sales numbers without much of an effort. Now, how good is that?!
As a fitness centre owner, we feel we have now convinced you to go for at least one signage to start with to experience the benefits you can get from them!
If you are looking for a seamless software that could help you manage the content easily along with offering the possibilities of creating engaging content for your users, sign up for our 7 day free trial or reach us out on info@dotsignage.com
