Digital signage is a game-changer across various businesses, from big corporations to local food trucks.
But here’s the thing: many businesses overlook the small stuff, and that can be a deal-breaker.
Sure, having the right content on your digital signage TV is crucial, but let’s not forget about the quality of the display itself. The hardware you choose matters just as much.
Picture this: you’re outside your favorite clothing store, and they’ve just rolled out their fresh spring collection.
The ad and video playing on their digital signage TV screen are on point, but the display quality? Not so much. Those HD videos lack the visual appeal they should have.
Everything seems fine until you realize that the wrong choice of TV display just threw a wrench on the store’s marketing campaign.
All that time and effort down the drain.
Lesson learned: when it comes to digital signage, nailing the content is awesome, but don’t skimp on the quality of your display hardware.
It can make or break your marketing game.
Imagine a massive wall-sized screen in a tiny cafe? Not the vibe you’re going for. And a plain 30-inch TV in a big-shot conglomerate? Nope, won’t cut it.
Now, the real head-scratcher is figuring out what hardware is the real MVP for your business. How do you make that call?
There are tons of hardware that we can put in the best commercial displays category that are available in the market so a lot of it will depend on the budget, size and the kind of hardware easily accessible to you.
Let’s dive into the details of choosing the right Smart TV for digital signage in your business.
1. Bagel Market NY – USA
TV Screen: INSIGNIA Smart fire tv
Size: 55 Inch
Price: $229.99
2. American ReLeaf Maine – USA
TV Screen: Toshiba Smart Firetv
Size: 43 Inch
Price: $189.99
3. Marios Pizzeria Seaford – USA
TV Screen: Amazon fire tv
Size: 50″
Price: $289.99
Indoor Displays: Specifically designed for indoor environments, these tvs for digital signage cater to diverse spaces like shopping malls, corporate offices, or restaurants. Leveraging advanced LED or LCD technology, indoor LED/LCD displays are crafted to provide sharp and vibrant visuals.
Their design makes them well-suited for presenting dynamic content, including advertisements, information, or entertainment within indoor settings.
Outdoor Displays: When it comes to braving the elements, outdoor displays take the spotlight. These screens are purpose-built to withstand the challenges posed by outdoor conditions, including varying weather and sunlight exposure.
In contrast to their indoor counterparts, outdoor displays are often engineered to be brighter, effectively countering the impact of natural light.
Moreover, they are equipped with weatherproofing features to guard against rain, dust, and other environmental factors, ensuring their durability and functionality outdoors.
Interactive Touchscreens: Interactive Touchscreens are cutting-edge smart tv digital signage that empower users to engage directly with the content through touch gestures.
Information kiosks often feature Interactive Touchscreens, allowing users to navigate through information, browse products, or access services seamlessly.
Interactive Touchscreens play a crucial role in wayfinding systems, providing intuitive navigation in complex environments like airports, malls, or large buildings.
Video Walls: Many brands use digital signage display tv as video walls for a cool visual punch. These walls are not just versatile, but they help you grab attention such that it has a long impact on the viewer.
Use them to amplify your branding, showing off info, pushing retail deals, guiding lost souls with maps, and creating epic event backgrounds.
So, whether you want to dazzle customers, share news, or spice up events, video walls get your back. They’re not just screens; they’re storytelling tools, turning spaces into immersive experiences.
Make sure the TV that you select for your signage has the below checkpoints, so you are ensured about your selection and durability of the solution:
1. Consumer Displays
Consumer displays are primarily designed for home entertainment, such as televisions or computer monitors.
They focus on features that improve the viewing experience for consumers in a personal setting, such as smart TV functionality, sleek designs, and lower pricing.
However, because of their affordability and availability, they are sometimes used by small businesses for digital signage, though there are trade-offs.
Some use cases of consumer displays:
2. Commercial Displays
Commercial displays, on the other hand, are the best digital signage tv options that are specifically designed for business environments, and they come with enhanced durability, functionality, and features that support continuous, long-term operation.
These digital signage display tvs are built to perform reliably in high-traffic areas and are intended to run 24/7 without risk of overheating or failure.
They are ideal for large-scale operations and public spaces where reliability, durability, and advanced features are crucial.
Some use cases of commercial displays:
| Consumer Displays | Commercial Displays | |
|---|---|---|
| Intended Use | These include TVs and monitors for entertainment and general computing. They are used by small businesses who are planning on using the screen for 7-8 hours a day. | Geared towards business environments, such as offices, retail, hospitality, and public spaces. |
| Durability & Build | Often designed for light to moderate use. Build may prioritize aesthetics over rough use. | Built to withstand continuous operations with commercial settings. Robust construction for durability. |
| Longevity | Typically designed for shorter product lifecycles as consumer preferences and technologies change rapidly. | Engineered for longer lifespans to accommodate extended daily use in business settings. |
| Performance and Features | Emphasis on features for personal entertainment—high resolution, vibrant colors, and smart TV capabilities. | Focus on reliability, connectivity options, and features relevant to business applications, such as multi-screen capabilities and professional color accuracy. |
| Connectivity | Primarily equipped with consumer-oriented ports like HDMI, USB, and audio jacks. | Include a broader range of inputs and outputs to facilitate integration with professional AV equipment and network systems. |
| Cost | Generally, more budget-friendly due to mass production for the consumer market. | Can be pricier, reflecting durability, extended features, and suitability for business applications. |
| Warranty & Support | Standard warranties with consumer-focused support. | Often come with extended warranties and specialized support services to minimize downtime in business environments. |
| Customization and Calibration: | Limited customization options, with calibration more focused on user preferences. | Offer more advanced calibration options for precise color accuracy, catering to professional standards. |
Note: The prices here are subjective to change based on offers and promotions. Please click on the respective hardware links to know the current price.
This smart TV digital signage comes with an in-built firestick, so you don’t need to get any additional hardware if you are looking to use the apps from Amazon Store.
As the name suggests, the TV has integrated Fire TV experience, has voice remote with Alexa, comes in variety of screen sizes, has HD and 4K options along with decent picture quality.
DotSignage is already available on Amazon Store. So, if you are looking to use the solution, the app is available for free from Amazon Store with the name of ‘ DotSignage ’.
| Toshiba 43-inch Class C350 Series LED 4K UHD Smart Fire TV with Alexa Voice Remote (43C350LU, 2023 Model) $189.99
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| Toshiba 50-inch Class C350 Series LED 4K UHD Smart Fire TV with Alexa Voice Remote (50C350LU, 2023 Model) $219.99
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| Toshiba 55-inch Class C350 Series LED 4K UHD Smart Fire TV with Alexa Voice Remote (55C350LU, 2023 Model) $279.99
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This TV works in the same line as Toshiba Fire TV. These TVs also come with integrated Fire TV experience, voice remote with Alexa along with HD and 4K options.
With several size and price options, this TV is an ideal go-to for people who are planning to use it for up to 7-8 hours a day as digital signage.
Since the TV comes with Amazon Store, you can easily use DotSignage with it.
The price is usually less via promotion
| INSIGNIA 32-inch Class F20 Series Smart HD 720p Fire TV with Alexa Voice Remote (NS-32F201NA23, 2022 Model) $79.99
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| INSIGNIA 43-inch Class F30 Series LED 4K UHD Smart Fire TV with Alexa Voice Remote (NS-43F301NA22, 2021 Model) $169.99
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| INSIGNIA 50-inch Class F30 Series LED 4K UHD Smart Fire TV with Alexa Voice Remote (NS-50F301NA24, 2023 Model) $229.99
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| INSIGNIA 55-inch Class F30 Series LED 4K UHD Smart Fire TV with Alexa Voice Remote (NS-55F301NA22, 2021 Model) $229.99
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This series is again on a similar line to Toshiba and Insignia TV series. However, since it uses different panel technologies, it’s a better choice for a dark room.
| Amazon Fire TV 43″ 4-Series 4K UHD smart TV with Fire TV Alexa Voice Remote, stream live TV without cable $249.99
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| Amazon Fire TV 43″ Omni Series 4K UHD smart TV, hands-free with Alexa $279.99
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| Amazon Fire TV 50″ 4-Series 4K UHD smart TV, stream live TV without cable $289.99
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(Other options and more details on these TVs are covered in the next section).
Amazon Fire TV 4-Series combines sleek design, brilliant display technology, and a robust smart platform.
Equipped with multiple HDMI ports, USB inputs, and wireless connectivity options, the Fire TV 4-Series ensures compatibility with a variety of devices.
Since the TV comes with an in-built Amazon store, you can easily use it with DotSignage.
| Amazon Fire TV 55″ 4-Series 4K UHD smart TV, stream live TV without cable $339.99
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At the heart of the Fire TV Omni Series is Amazon’s powerful Fire TV platform, transforming your TV into a smart hub for entertainment.
Equipped with multiple HDMI ports, USB inputs, and wireless connectivity options, the Fire TV Omni Series ensures versatility in connecting various devices.
Both these series are available in different sizes and prices. So, the right choice can be made as per the budget to use it as digital signage for your business.
| Amazon Fire TV 50″ Omni Series 4K UHD smart TV, hands-free with Alexa $359.99
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| Amazon Fire TV 55″ Omni Series 4K UHD smart TV, hands-free with Alexa $389.99
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(Note) There are 65″ and 75″ TVs available in this series too, but they are outside this price range.
The best series in this budget range is the Sony Bravia series.
The Sony X90J is an ideal choice within the $1000 price range for television screens, offering outstanding picture quality with notable features.
It is equipped with a 4K HDR X1 processor, ensuring enhanced color, contrast, and clarity for a captivating viewing experience. The TV boasts impressive brightness and contrast levels, contributing to its overall visual excellence.
Operating on the latest Google TV system, the X90J series provides seamless access to the Google Play Store. This eliminates the need for an external media player, streamlining your entertainment setup. Additionally, the inclusion of the Google Play Store opens up opportunities to utilize DotSignage, a feature you can leverage for various purposes.
In summary, the Sony X90J combines affordability with top-notch performance, making it a compelling choice for those seeking a high-quality TV in the $1000 price bracket.
If you would like to pair this display with a media player, check our top recommendations here.
| Sony 55 Inch 4K Ultra HD TV X90L Series: BRAVIA XR Full Array LED Smart Google TV XR55X90L- 2023 $898.00
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| Sony 65 Inch 4K Ultra HD TV X90L Series: BRAVIA XR Full Array LED Smart Google TV XR65X90L- 2023 $998.00
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Sony also has 75″ and 85″ TVs available in this series, but they are outside this price range.
Sony X90K Series 2022 TV is one of the best of Sony’s Smart TVs. It comes with a 4K HDR processor to optimize the color, contrast and quality of the display. Since the TV features Sony’s latest Cognitive XR processor, this TV ensures clear and top-notch visuals for each scene.
The TV comes with Google Play Store which gives you access to multiple apps making DotSignage easily accessible on this TV.
| BRAVIA XR 55” Class X90K 4K HDR Full Array LED TV with Google TV (2022) $1299.99
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| BRAVIA XR 65” Class X90K 4K HDR Full Array LED TV with Google TV (2022) $1299.00
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| BRAVIA XR 75” Class X90K 4K HDR Full Array LED TV with Google TV (2022) $1499.99
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(Note) Sony also has an 85-inch TV available in this series, but they are outside this price range.
In conclusion, selecting the right hardware for digital signage is paramount to the success of any display strategy.
The best hardware not only meets the technical requirements of your content but also aligns with your specific business goals and environmental considerations.
Whether you prioritize powerful processors, energy efficiency, or seamless integration with content management systems, the choices you make in hardware will significantly impact the effectiveness and longevity of your digital signage solution.
Luckily for you, DotSignage will work with any TV. If you have an Android TV with Google Play Store, well and good. If you have a normal TV, you just need to get an Amazon Firestick that is easily available in the market.
Check out how to configure dotsignage in TV screen here. Reach out at info@dotsignage.com if you are looking to check out our solution or need a quick demo.
You can also sign up for our 7-day free trial here.
Yes, a Smart TV can be used as a digital signage display screen. Durability is something you need to check based on your needs. For signage TV screens used in public spaces that tend to stay on for 24 hours, going for a commercial grade TV digital signage is advisable.
The optimal TV size for digital signage depends on various factors, including the viewing distance, content ty pe, and installation location. However, here are some general guidelines:
Yes, there are key differences between Smart TVs and signage TVs. While Smart TVs are designed for home use and entertainment, signage TVs are specifically designed for commercial applications and digital signage.
While 4K resolution can provide stunning image quality, it’s not always necessary for digital signage TV. The optimal resolution depends on the viewing distance and content type. If it is a close-up viewing, 1080p resolution might suffice. 4K resolution can provide a more immersive experience for longer viewing distances.
Ideally, most of the signage software works with smart TVs. DotSignage is one of the ideal and best digital signage software for smart TVs since you have the option of getting a Google Chromecast with Google TV or an Amazon Firestick to start using it.
When choosing a TV for digital menu boards, look for a high resolution (1080p or higher), a wide viewing angle for visibility from different positions, and a brightness rating of at least 350 nits to ensure content is clear in various lighting conditions. Consider the screen size based on your space, with larger screens being ideal for areas where images need to be viewed from a distance. Commercial-grade models designed for 24/7 use will provide better durability and reliability.
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