Communication within organizations isn’t just about sending emails or posting updates on the bulletin board. It’s about creating a vibrant dialogue that engages and empowers employees.
In today’s fast-paced workplaces, effective internal communication is more crucial than ever, and organizations are turning to innovative solutions like corporate digital signage to amplify their messages and spark meaningful conversations.
Picture this: You stroll into the office on a Monday morning, coffee in hand, ready to tackle the week ahead. But instead of the usual drab notices plastered on the walls, you’re greeted by colorful digital displays.
Now, I know what you’re thinking: Digital signage? Isn’t that just for flashy advertisements in shopping malls?
Well, think again! Digital signage often for a layman would be associated with the retail world for showcasing the latest deals on designer handbags and what not.
Digital signage for employee communications serves as a powerful tool for internal communication, transforming the way organizations connect with their employees.
Corporate are not using digital signage to connect employees and make them an important part to build a vibrant culture.
But is using tech the end to the goal? A right internal employee communication strategy needs to be in place for digital signage to be a success at your organization.
What is an internal communication strategy?
Let’s start with the internal communication strategy, shall we? Think of it as the grand vision, the big picture, the master plan for how your organization will communicate with its employees.
Crafting an internal communication strategy is all about setting goals, defining objectives, and charting the course for how you’ll achieve them.
- Are you aiming to boost employee engagement?
- Improve information flow?
- Foster a culture of transparency and collaboration?
- Make the onboarding process for employees more smoother?
- Make it easy to navigate the vast office space?
Whatever your goals may be, your strategy serves as the roadmap to get you there.
Why do businesses need internal communication strategies?
Well, imagine a workplace without them,it’s like a coffee shop without coffee.
But it’s not just about maintaining harmony; it’s about driving innovation and boosting the bottom line.
Studies show that organizations with effective internal communication strategies outperform their counterparts in revenue, profitability, and employee satisfaction.
Plus, who doesn’t love a workplace where laughter echoes through the halls and feedback is welcomed with open arms?
So here’s to internal communication strategies – since they help you keep chaos at bay and ensure that businesses thrive.
9 Examples of internal communication strategy
Crafting your internal communication strategy is a meticulous process tailored to your organization’s specific goals and requirements.
Each strategy is distinctive, reflecting the individuality of your organization.
Here are some examples that could act as a guideline for your organization
1. Integrating infographics, videos & microlearning
In the realm of workplace communication, there’s a trio of tools that can make a big difference: infographics, videos, and microlearning.
They have a way of enhancing your messages and making them more engaging.
Instead of dealing with long blocks of text, you’re presented with colorful infographics that make complex information easy to understand.
Then, add some videos for visual appeal and sprinkle in microlearning for quick knowledge boosts.
Using these tools make it more engaging—rich in information and irresistible.
So why not incorporate them into your communication strategy? Your colleagues will appreciate it, and you’ll be on your way to communication success.
2. Utilizing Digital Signage
Maximizing effective internal communication is a cornerstone objective for any organization. It’s about ensuring employees have access to the right information when they need it most.
And guess what? Digital signage swoops in like a hero, ready to save the day.
With digital signage, you can engage your team through entertainment and inform them with important updates.
From eye-catching graphics to crucial announcements, the possibilities are endless with them.
6 Company Digital Signage Examples
A) Meeting room signage
Imagine this scenario: you’re navigating the halls of your office, trying to locate ‘Conference Room B’. Then, unexpectedly, a digital display catches your eye.
It serves as a clear and reliable guide, directing you effortlessly to your destination.
With this assistance, there’s no more aimless wandering or awkwardly interrupting ongoing meetings. Instead, you can proceed smoothly and confidently to your scheduled meeting.
But wait, there’s more! Meeting room signage isn’t just about helping lost souls find their way—it’s also about enhancing the overall meeting experience.
With digital signage, you can display important meeting details like agendas, attendees, and room availability, ensuring that everyone is on the same page and ready to tackle the task at hand.
B) Wayfinding for new joinee or clients
Navigating a large office building or corporate campus can be daunting for new employees or visitors.
Wayfinding digital signage serves as a virtual guide, helping individuals easily locate their desired destination within the premises.
These interactive displays typically include maps, directions and points of interest, providing real time guidance to offices, meeting rooms, restrooms, cafeterias and other facilities.
Utilizing intuitive interfaces, users can input their destination or select it from a list, and the signage system will generate the most efficient route.
Wayfinding digital signage enhances convenience and creates a positive experience for newcomers and visitors. It reduces confusion and minimizes time spent searching for specific locations.
Additionally, it can be integrated with other digital signage solutions, such as meeting room signage, to streamline the overall navigation experience within the company’s environment.
c) Company dashboards on signage
The company dashboard serves as the central hub of the modern workplace, facilitating the seamless flow of data and offering valuable insights.
It empowers leaders to navigate through the complexities of the corporate environment with precision and expertise.
Imagine this: you’re sitting at your desk, sipping your morning coffee and pondering at the latest sales figures and projected goals.
With a company dashboard at your fingertips, you can dive into the data ocean with ease, making it easier in corporate decision-making with clarity and precision.
But here’s where it gets interesting: company dashboards aren’t just about crunching numbers and analyzing trends—they’re also about fostering transparency and collaboration within the organization.
With real-time updates and interactive features across multiple locations alongside using apps like google docs, slides or sheets, employees can stay informed and engaged, and work together to achieve common goals and overcome shared challenges.
Company dashboards simplify the process of grasping insights with a data driven approach making it easier for the company leaders to make quick and result driven decisions.
D) Social media feeds
The social media feed serves as a digital platform that offers insights into the essence of your company.
Through tweets, posts, and likes, it provides a window into the daily activities and thoughts of your colleagues.
This transparency eliminates the need for office gossip or casual conversations, offering a professional means of staying informed about company happenings.
Imagine scrolling through your company’s social media. You see all sorts of stuff: funny cat pictures, glimpses of your coworkers having fun, and bits of useful company info.
Yet, beyond mere entertainment, social media feeds on digital signage serve a crucial role in nurturing a sense of community and belonging among employees. Through likes, comments, and shares, individuals connect, collaborate, and commemorate shared achievements more seamlessly than ever before.
E) World events
The world news feed on the digital signage is like a digital window to what’s happening globally. It shows breaking news, new trends, and cool cultural stuff as it happens.
It feels like you’re right there seeing everything unfold, just like in exciting TV shows.
But it’s not just about getting information. These news stories spark conversations and let your employees share thoughts and learn from each other.
They cover lots of topics like politics and pop culture, so we can talk about a wide range of stuff and understand different perspectives.
Basically, world events open doors to explore what’s happening everywhere. They help us learn more, stay curious, and see how connected we are to the world. Let’s keep enjoying all the interesting things they bring to us!
F) Bulletin Boards
The digital bulletin boards serve as a vital communication tool in the modern workplace, facilitating the dissemination of announcements and reminders with efficiency and clarity.
It functions as a centralized hub, where important updates and amusing anecdotes are prominently displayed for all employees to access.
As you navigate through the office, your attention is drawn to a digital noticeboard that commands your interest.
This dynamic platform pulsates with activity, prompting you to pause and engage with the content it presents.
However, the significance of digital bulletin boards goes far beyond conveying information. They play a pivotal role in cultivating a sense of community and solidarity among employees.
Through announcements ranging from upcoming events to celebratory acknowledgments, individuals are reminded of their collective belonging and shared experiences within the organization.
3. Initiating an internal newsletter protocol
Picture this: you’re at your desk, pondering where to begin. With the internal newsletter policy in hand, you dive in, crafting stories that entertain, inform, and maybe even make your colleagues chuckle.
The internal newsletter policy serves as a guide for effectively navigating the complexities of office communication. It provides a structured approach to crafting content that entertains, informs, and engages colleagues.
When you are at your desk, equipped with the internal newsletter policy. As you delve into creating stories, you aim to captivate your audience with compelling information and perhaps even elicit a few smiles.
Yet, beyond the dissemination of information, the true value lies in fostering camaraderie and a sense of community.
The role of internal newsletter policies as essential tools in guiding us through the ebbs and flows of workplace communication, enriching our interactions and connections along the way.
4. Administering internal surveys
The internal survey serves as a journey into the landscape of employee perspectives, where valuable feedback flows freely and insightful revelations await discovery.
You are seated at your desk, you contemplate the true sentiments of your colleagues regarding the recently installed coffee machine.
However, the essence of the internal survey extends beyond data collection—it embodies a commitment to cultivating an environment of openness and transparency.
With each question posed, you empower your colleagues to voice their opinions, fostering a sense of engagement and perhaps even eliciting moments of positivity.
The internal survey is a big help in making our workplace better. It asks questions to find out what your employees like and what needs fixing.
5. Understanding the ‘human’ aspect of human resources
HR can also implement feedback mechanisms, like surveys or suggestion boxes, to gather input from employees and address their concerns effectively.
Providing communication training programs for employees and managers enhances interpersonal skills and ensures effective communication practices.
Transparent HR policies and procedures build trust and confidence among employees.
By organizing employee engagement initiatives, such as events or workshops, HR encourages interaction and collaboration.
6. Switching from emails to daily internal communications
The eternal struggle: emails versus daily internal communication.
Understanding how to communicate at work can be a mix of different experiences.
Let’s take a look together, keeping things easy and sharing some helpful tips.
Think about starting your day with lots of emails to read. Then, imagine seeing a digital display with a reminder—it’s like having a helpful guide in the busy office.
Ditching emails for daily internal comms isn’t just about decluttering your inbox—it’s about revolutionizing how you connect with colleagues.
So why not embrace the daily comms revolution? Who knows? You might just find yourself enjoying the ride—and laughing all the way to the digital bank.
7. Team-Building Activities
Leveraging tech like digital signage for team building such as group exercises can help strengthen your internal communication goals.
With activities like collaborative problem solving, escape room challenges or team volunteer work, you can indirectly bolster your efforts to strengthen effective internal communication within your organization.
These events aim to strengthen relationships among employees, foster collaboration, and enhance team dynamics.
By featuring these activities on digital signage, organizations not only encourage participation but also emphasize the importance of teamwork and unity in achieving shared goals, thus bolstering internal communication and fostering a positive work culture.
8. Leadership Blogs
Leadership blogs play a vital role in effective internal communication strategies.
They provide a direct channel for company leaders to share updates, insights, and visions with employees.
By regularly posting on these blogs, leaders keep employees informed and engaged in the company’s direction. Blogs also encourage two-way communication, allowing employees to comment, ask questions, and provide feedback.
This open dialogue fosters transparency and trust within the organization.
Moreover, leadership blogs serve as a platform for inspiration and motivation, as leaders can share success stories and encourage employees to strive for excellence.
Additionally, blogs help reinforce company culture and values, ensuring alignment across all levels of the organization.
Overall, leadership blogs facilitate meaningful communication, strengthen employee engagement, and contribute to a positive work environment.
9. Workshops & Brainstorming
Workshops and brainstorming sessions are key for boosting internal communication within organizations.
They bring people together to brainstorm ideas, solve problems, and build stronger teams.
These sessions encourage everyone to share their thoughts and perspectives, promoting open communication and collaboration.
By working together in a supportive environment, teams can generate creative solutions to challenges and seize new opportunities.
Moreover, workshops and brainstorming foster a sense of ownership and commitment among employees, as they actively participate in decision-making processes.
This involvement leads to greater buy-in and enthusiasm for implementing changes or new initiatives. Additionally, these sessions help align everyone on organizational goals and strategies, ensuring everyone is moving in the same direction.
Overall, workshops and brainstorming are powerful tools for improving internal communication, teamwork, and problem-solving within organizations.
Assessing the effectiveness of your internal communication strategy.
Measuring the effectiveness of your internal communication plan can seem as elusive as capturing a ghost or predicting the weather—it presents a formidable challenge indeed.
You’ve launched your communication plan with all the spectacle and thrill of getting it started.
Yet, amidst the excitement, the crucial question arises: is it yielding the desired results?
From thorough assessment methodologies to the implementation of feedback mechanisms, a plethora of resources are accessible to assist in navigating these dynamic landscapes.
However, it’s imperative to recognize a fundamental aspect: success extends beyond quantitative measures alone. It involves aligning oneself with the organizational pulse and actively listening to informal conversations.
Wrapping Up
We have listed down 9 strategies that are widely used to enhance the internal communication efforts across organizations.
Based on the size, culture and perceived goals, these strategies can be refined and implemented.
From digital signage to comprehensive dashboards, and employee-centric apps to insightful surveys, companies can go on to mix these and use what works best for them.
They should however aid in increasing the engagement of staff and enhancing their efficiency.
If you are looking to add more life to your screens at your corporate office, DotSignage can be a perfect addition to your current endeavors.
With the in-built template editor and integrated news feeds, you can create almost anything you wish to communicate with your employees spread through several office locations.
Sign up for our 7-day free trial or reach us out at info@dotsignage.com for a quick demo.
