Communication lies at the very core of connecting with anyone, be it your prospective clients, target audience, stakeholders, employees or even friends and family. Don’t worry, we are not about to give you any spiritual lessons. It’s just that we felt the necessity to establish how important right and effective communication is!

Now that we have established that, we would like to discuss how to get it right. The right mode of communication is equally very important. Ever wondered why social media platforms like Facebook, Instagram or Twitter are so popular? Not just because they deliver some engaging content, but because they let you communicate and stay connected virtually.

Digital signage software is a good mode of communicating and connecting with your target audience. They offer everything from right engagement to more conversions.

Today we are picking up some statistics on them to prove it.

Why Retail Digital Signage is Important for Right Digital Communication with Your Target Customers?

The above statistics prove that digital signages when employed right bring out good sales results and help you achieve an overall increase in your revenue eventually.

Digital Signage to Improve Engagement

• If given a choice, 42 percent of retail video viewers would prefer to shop at stores that have video displays.
• Brands that communicate effectively are 4x more likely to report high levels of employee engagement
• Nearly 30 percent of customers find digital menus influential for purchase of products.
• Customers spend 30% more time browsing products in stores that have deployed digital signage.

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The above statistics prove that digital signages definitely offer more views and attention to the screen as compared to the static displays. More engagement leads to a higher brand recall and hence assists your brand and business both.

Digital signages help you get more reach compared to any other mode of marketing. Traditional media requires the material to be distributed. Signages on the other hand, help you grab attention from the place itself they are placed at. With videos on signages, more attention can be grabbed.

With the impressionable way in which content is displayed on the signages, they help your brand send a strong message and also promote a modern approach to its campaigns. That way, both the brand as well as the customers gain.

Takeaway from this blog

We have just bought you some statistics, there is so much out there that establishes how important digital signages are for any retail setup that is planning to use them for their marketing and promotional campaigns.

Since they offer more of an engaging visual experience, it becomes easier for viewers to digest and remember information. They could play a very important role in establishing a strong brand that connects with your target audience.

If you employ signage that puts up some amazing and well thought content, they will surely help you get planned results gradually. They derail the limitations that static displays have. The possibilities are limitless!